eCommerce - National Grocery Delivery Marketplace
Supported the scaling of national grocery delivery during the pandemic, with focus on fulfillment reliability, capacity planning, and last-mile execution under extreme demand pressure.
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problem
Grocery delivery introduced complex constraints: temperature sensitivity, multi-order batching, tight delivery windows, and high expectations from national retailers.
solution
Strategized driver SOPs (packing, batching, temperature control), designed route-length constraints, integrated ordering systems, and established monthly NPS/CSAT and quarterly planning cadences with executive stakeholders.
National retailers, carriers, and internal teams were coordinated under intense time constraints. The platform supported over one million grocery deliveries across Canada while maintaining service reliability during unprecedented demand volatility.
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see also
