Regional Logistics Digital Transformation
Modernized a legacy newspaper delivery fleet into a scalable regional eCommerce logistics network across Atlantic Canada.
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problem
A large legacy delivery operation relied on manual processes and outdated systems, limiting reliability and growth into new delivery categories.
solution
I led the migration to a mobile-first delivery platform, implemented modern routing and tracking, built performance dashboards, and supported the launch of Door Direct—expanding from print into parcels and electronics.
This transformation showed how existing assets can be modernized without disruption. By layering modern software and analytics onto proven operations, we unlocked new revenue while improving reliability and transparency.

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